30 March 2017
Optical Confederation urges optical practices to promote Road Safety Week
28 October 2016
Plans for Road Safety Week get underway today as the Optical Confederation (OC) work with charity Brake to launch a campaign highlighting the importance of sight tests for safe driving.
With an estimated 2,900 road casualties caused by poor vision every year the optical community nationwide is being urged to support the campaign.
Practitioners and manufacturers across the sector can support by displaying the poster in their practices ahead of the awareness week – which takes place 21 – 27 November 2016 – and by sharing digital content throughout the week.
The OC and Brake poster, which couples sight test with the common driving instruction ‘Mirror, signal, manoeuvre’, highlights that good eyesight is a vital part of driving and safety on the road.
Road Safety Week is the UK's biggest road safety event, coordinated annually by Brake and involving thousands of schools, organisations and communities each year. Activities throughout the week include workshops and demonstrations on road safety as well as community events.
This year's theme is ‘Make the Brake Pledge’ focusing on six simple elements to make our roads safer – with sharp vision as one of the vital checks for drivers.
Outgoing chairman of the OC, Chris Hunt, said: “The Optical Confederation has long felt that the relationship between road safety and vision needs to have greater visibility within the public and that is why we are fully committed to driving up awareness for Road Safety Week in 2016.
“The optical community is one that fully understands the importance of having properly assessed vision as a pre-requisite for driving on our roads. Good sight affects all aspects of driving, including crucially reaction and braking times, which in turn has safety implications not only for the driver themselves but for passengers and others on the road. We are therefore calling on all practitioners and manufacturers to enthusiastically get behind the promotion of this very important issue."
Mike Carr, Public Affairs Advisor at Brake said: “We fully appreciate the crucial role of the optical community in achieving the real improvement in road safety we are fighting for. Commitment to regular eye checks should be one major step towards safer driving that we know will ultimately save lives”.
Road Safety Week was founded by Brake in 1997 as an annual event to raise awareness about road safety and promote steps that everyone can take to stop needless deaths and injuries year-round.